Search Engine Marketing

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What is a SEM Campaign?

Search Engine Marketing (SEM)

A SEM (Search Engine Marketing) campaign refers to a paid advertising strategy implemented on search engines to drive targeted traffic to a website. It involves creating and managing paid search ads, also known as PPC (Pay-Per-Click) ads, that appear in search engine results when users enter specific keywords or search terms.

SEM campaigns provide businesses with the opportunity to target specific keywords, control the ad budget, and measure the campaign’s performance through analytics and tracking tools.

As an AI-driven Digital Marketing Agency in Amsterdam, we can use AI marketing to help you with the development of digital advertising campaigns and to provide you with insights into how to better understand and interact with your customer. We can work with you to ensure your campaigns are reaching the right people and that your messages are efficiently communicated.

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SEM Services in Amsterdam

  • Keyword Research

    Identifying relevant keywords and search terms that are likely to be used by the target audience when searching for products or services.

  • Ad Creation

    Developing compelling and engaging ad copy that includes the selected keywords and entices users to click on the ad. Ads typically consist of a headline, description, and display URL.

  • Landing Page Optimization

    Creating dedicated landing pages on the website that align with the ad's messaging and keywords. These pages should be designed to drive conversions and provide a seamless user experience.

  • Bid Management

    Determining the maximum amount you're willing to pay for each click on your ads. This involves monitoring and adjusting bids based on factors like keyword competitiveness, ad performance, and campaign budget.

  • Ad Campaign Management

    Monitoring and optimizing the campaign on an ongoing basis. This includes tracking ad performance, click-through rates (CTRs), conversion rates, and return on ad spend (ROAS).

  • Ad Extensions

    Enhancing ads with additional information or features, such as site links, call extensions, location extensions, or review extensions. These extensions provide more visibility and functionality to the ad, increasing its effectiveness.

  • Ad Testing

    Conducting A/B testing to compare different ad variations and optimize for better performance. This involves testing different headlines, descriptions, and call-to-action (CTA) buttons to determine which elements resonate best with the audience.

  • Conversion Tracking

    Implementing tracking codes or pixels to measure conversions resulting from the ad campaign. This helps in understanding the effectiveness of the campaign and optimizing for better results.

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