Marketing can be defined as the set of strategies developed on the internet and digital platforms to promote products and services.
With the rise of social media and digital media, digital marketing has become a key tool for companies and beginner entrepreneurs, who are increasingly investing in this sector.
In other words, investing in digital marketing can be vital when competing with large companies that are already positioned in the market. The proper use of online marketing strategies and techniques can help entrepreneurs reach their target audience more effectively and achieve positive results in their business efforts.
THE POWER OF STRATEGY IN BUSINESS AND MARKETING
To understand this guide, it is important to know the meaning and power that the word “strategy” holds in business and marketing.
10 Estrategias de marketing digital para emprendedores
Now that you have a clear understanding of what “strategy” means, here are 10 key strategies for success in digital marketing as an entrepreneur:
1. Define your target audience
Before starting any marketing campaign, it is crucial to understand who you are targeting. Define your target audience specifically and in detail, including demographics, interests, and behaviors. The better you understand your audience, the more effective your marketing strategies will be.
2. Build a strong online presence
Ensure you have a consistent and professional online presence. Create an attractive and user-friendly website that reflects your brand identity. Also, don’t forget to create profiles on relevant social media platforms for your business and keep them updated with valuable and engaging content.
3. SEO (Search Engine Optimization)
To have a presence on the internet, it is not enough to create content; you also need to increase its visibility. Make sure your website and content are optimized for search engines (Google, Bing, Yahoo, etc.). Research relevant keywords for your business and use them in your website content and blog posts to improve your search engine ranking.
Investing time and money in optimizing your website’s content is important for any entrepreneur. While it may take a few months to see results, appearing in the top positions of search engines when users make queries related to your business activity helps build trust in your brand and attract new customers.
There are several useful tools to improve SEO and optimize your website’s positioning in search engines. Top tools list here.
4. Content strategy
Content marketing is a crucial part of digital marketing. Creating specific and engaging content for your target audience is essential to attract new customers and increase brand interest and recognition. Develop relevant and valuable content that addresses the problems or needs of your audience. You can use blogs, videos, infographics, podcasts, etc., to diversify your content formats.
5. Email marketing
Emails are a part of the daily routine for most people. Build a subscriber list and use email marketing to keep your customers informed about your updates, promotions, and new products or services. Personalize your messages and offer exclusive content to keep your audience engaged.
There are many email marketing tools available on the market that can help you create and manage effective campaigns. Mailchimp, for example, is one of the most well-known and user-friendly platforms. It offers a wide variety of templates, email automation, list segmentation, and result analysis.
6. Online advertising
Paid campaigns are actions in which a brand invests money to achieve various objectives: increased traffic, sales, product visibility.
Consider investing in online advertising through platforms like:
- Google Ads: Formerly known as Google AdWords, it is Google’s advertising platform that allows you to display ads in Google search results, on affiliated websites, and on YouTube.
- Facebook Ads or Instagram Ads: These platforms allow you to create targeted ads to be displayed on Facebook, Instagram, Messenger, and Facebook’s Audience Network.
- Twitter Ads: Allows you to create promoted ads that will appear on Twitter timelines and search results.
- LinkedIn Ads: Ideal for promoting products or services to a professional audience, LinkedIn Ads allow you to display ads on the homepage, newsfeed, and InMail messages.
Each platform has its unique characteristics and audiences, so it is important to consider your marketing objectives, budget, and target audience when choosing the platform or combination of platforms that best suits your business.
7. Social Media
Social media is an excellent way to interact with your audience and build an online community. Maintain an active presence on social media platforms relevant to your business and respond to questions and comments from your followers.
Having profiles on Facebook (to reach a broad community of people), Instagram (to connect with your audience in a more aspirational way), YouTube (to show tutorials of your products), LinkedIn (for selling services or applying B2B marketing techniques), or TikTok (to reach a younger audience) is important for promoting your brand, as long as your audience is present on those channels.
8. Influencer marketing
Consider collaborating with relevant influencers in your industry to expand your brand’s reach. Influencers can help you reach larger audiences and build trust in your business.
Hiring an influencer’s services can launch new companies. Having a loyal base of followers who trust their posts and recommendations, influencers can attract new users and customers for brands. However, before investing in them, entrepreneurs should ensure they align with their project’s values.
9. Adaptation and evolution
Digital marketing is a constantly changing field. Stay updated with the latest trends and technologies and adapt your strategy as needed to remain relevant and competitive in the market.
10. Analytics and tracking
The final strategy in this basic guide for entrepreneurs is metrics analysis. Use web analytics tools to monitor the performance of your digital marketing strategies. This will allow you to evaluate which tactics work best and make data-driven decisions to improve your results.
In conclusion, I would like to mention some examples of successful entrepreneurs who have used digital marketing and achieved positive results in their business efforts. Each one has used different strategies and approaches to achieve online success, but they all share the commitment and dedication to grow their businesses and help others succeed in the digital world.
- Cgomez Social Media: Digital Marketing Agency in Colombia that offers branding, full-service SEO, content marketing, social media management, digital advertising, website development and much more.
- Live Nomada: Blog created for beginners in Digital Marketing. Everything you need to know to start a digital business, how a digital business is made up and how to make it profitable.
- La Estación Burger: A fast-food business located in Ibagué – Colombia where you can enjoy artisan hamburgers, chopped “al barril”, grilled and much more.
- Servicio Automotriz Carrera: Automotive Workshop with over 40 years of experience in Quito, Ecuador. We provide multi-brand service for gasoline engines, general maintenance, and electronic diagnostics using state-of-the-art equipment.
- Aedif Digital: It is a digital project development agency that offers professional services focused on innovation and the growth of our clients’ projects, with the intention that they achieve positioning their brand, business, or project.
- Tu propio negocio online: This website inspires you to turn your passion into a successful online business, providing tools and guidance. Discover how to launch your online business quickly and effectively to achieve prosperous success in the digital world.
- Carpenter: Graphic and Audiovisual Production Company in Temuco, Chile, offering a range of printed advertising services: business card design, digital printing, canvas prints, large-format printing, photography, and video recording. We also provide personalized items for gifts and merchandise.
- Ocaso MX Store: A company focused on Upcycling. A unique alternative for those seeking a conscious and environmentally respectful lifestyle. Their passion for fashion and design merges with our commitment to reducing environmental impact through recycling and material reuse.
- Mark-Co Digital: Transforming dreams into reality, we stand as the marketing agency of choice. Our seasoned team crafts impactful strategies, driven by an unyielding commitment to quality. Embark on a personalized digital journey with us, where each step propels you towards online triumph. Ready to conquer the digital landscape? Join us, and experience the true essence of online prominence. Your success is our catalyst!
It is important for entrepreneurs to understand that digital marketing is an ever-evolving field that requires a strategic approach and adaptability. Additionally, they can seek online courses, resources, and tutorials to improve their digital marketing skills or consider hiring marketing specialists for guidance and additional support.
Each business is unique, so it is essential to experiment with different strategies and measure results to find the tactics that work best for business growth.
